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20+ years
500+ projects
We are a boutique, senior-led Brazilian team running thoughtful, culturally grounded research across FMCG, tech and pharma - from immersions and recruitments to full qualitative and UX studies - with steady, hands-on involvement from start to finish.
Services
Tailored to your needs
We work end-to-end or through standalone services offering recruitment, moderation, analysis, reporting, cultural consults, and more. We meet people where life happens - think immersions, market visits, in-home sessions, in-context usage, and more - and turn those moments into clear, culturally grounded insight.
Our domains of expertise
With deep roots in consumer goods, we help brands understand the “why” behind everyday choices in uniquely Latin American contexts. This includes brand positioning and re-positioning, concept and packaging tests, logo and design evaluations, and shopper research at both physical and digital points of sale.
We partner with major tech players (including global SaaS, social media and fintech brands) to make products truly work in Brazil & other Latin American markets. Our work spans AI culturalisation (slang, context, norms), human-centered UX testing and journey mapping, and localisation of value propositions so global products feel native to users.
20+ years working with leading pharma labs across LATAM, connecting the clinical reality of treatments with the emotional journey of patients and the rational world of payers.
We recruit and moderate KOLs, payers, hospital decision-makers, physicians, patients and caregivers, running everything from detail aid tests and treatment-pathway work to message and market access evaluations across a wide range of therapeutic areas.
Our technical toolkit
Core moderation & interviewing
Focus groups
In-depth interviews (IDI)
Dyads & triads
Friendship pairs
Digital & asynchronous research
Online bulletin boards
MROCs
Mobile ethnography, video diaries
Whatsapp / chat moderation
Ethnography & real-world context
In-home immersions
Shop-alongs
In-situ observations
UX & human centred design methods
Usability testing
Cognitive walkthroughs
User journey mapping
Card sorting & tree testing
Strategic workshops & innovations
Co-creation workshops
Ideation & concept labs
Our Clients
From global brands to local innovators,
we support teams who need real, local nuance of Brazilian & Latin American lives
Real representation
Multi-racial, multi-ethnic, representative, inclusive sampling and culturally aware screeners
Hands-on, senior-led
Senior practitioners you meet at the start stay on your project end-to-end. No hand-offs to junior / external teams.
Flexible, adaptable
As a small, independent practice, we have the the ability to pivot and adapt to shifting needs and realities - within a project & across projects
100% accountability
Clear communication, realistic planning, smooth execution. We deliver without adding to your stress
An incredible research team. Laser-focused on asking the right, critical questions upfront, ensuring the research connects to a diverse set of voices, setting the foundation for truly meaningful insights. Provided invaluable cultural insights throughout, ensuring that what we heard and captured went beyond surface-level quotes. An exceptional partner!
Bianca Jimenez, Senior Design Research Lead, IDEO
I highly recommend Lara as first class researcher talent. She provided us with end-to-end services on a project, including high quality recruiting and moderating. She was extremely well organized and demonstrated flexibility and great soft skills on a project where we received a lot of ongoing requests from stakeholders.
Kent Lowry, (previously) Principal Product Planner, Microsoft
What our clients say
About us
LV Pesquisa is a boutique, senior-led qualitative consultancy rooted in Brazil and working across Latin America. We help FMCG, tech and pharma teams really understand how people live, feel and decide in this part of the world through a cultural lens, with a pragmatism and on-the-ground experience.
Everything we do is hands-on and end to end - led entirely by senior practitioners. Our small independent setup ensures flexibility to pivot when needed, and a human, affordable approach with an emphasis on quality-over-quantity.
We run field research attuned to Brazilian and Latin American realities, with inclusive, multi-racial recruitments so your sample looks like the market you need to reach.
LV Pesquisa - real people, real stories, real human insight.
Meet our team
Seasoned, senior-led Brazilian team that stays close to every project designing, moderating and managing the project end-to-end ourselves. We deliver local insight, with smooth execution and a focus on real people, real stories and representative recruitments.
Lara Vainer Schucman
Director
Senior qualitative researcher with over 25 years of experience across FMCG, UX, and pharma. Known for sharp probing, adaptability, and calm leadership on complex projects, Lara brings psychological depth and strategic clarity to every study ensuring research that is thoughtful, rigorous, and grounded in real-world context.
Elisa Zaguini
Senior Researcher & Analyst
Senior qualitative researcher with 13 years of experience across UX and CX research. With an anthropology-based perspective and deep knowledge of Brazilian and Latin American contexts, Elisa translates social dynamics into clear, actionable insights for local and international teams.
Tainá Ramis
Recruiter
Market research recruiter with a background in Pedagogy and Human Development. Drawing on training in neuroscience, behavioural assessment, and active listening, she leads ethical, high-quality recruitment aligned closely with each project’s goals and context.
Matheus Correa
Project Manager, Researcher
A detail-oriented researcher with a strong understanding of people and culture. Matheus combines careful recruitment with genuine curiosity and care, ensuring the right participants and a respectful, empathetic research experience across a wide range of topics.
Our partners beyond Latin America
Trusted partners for global projects,
who share our philosophy and value of real, culturally-grounded insights
In Focus - a South Africa based boutique qualitative research agency delivering tailored, hands-on Africa-centric insights
Marathon Studios - a Singapore based nimble sensemaking & insights practice specialising in South Asian & SEA markets
Start a project
Reach out with your brief, and a senior researcher will get back to you personally. No jargon, no overpromising - just a realistic, culturally grounded approach to answering your questions.
Be part of our research studies
Share your experiences and help shape better products and services in Latin America.
Sign up to be considered for future research. Share your lives, experiences, and perspectives. From simple interviews to in-home conversations or online tests, we always explain what each study involves, respect your time and privacy, and offer fair compensation.
Prefer the sign up form in another language? Click here for Spanish | Click here for Portuguese
Privacy Policy
Terms of Use
Email: lara@lvpesquisa.com
WA: +55 48 9210-2288
São Paulo, Brazil
© 2026 by LV Pesquisa